Privacy Policy – Deneve Concrete Coatings

Last Updated: 03/26/2026

Introduction

Deneve Concrete Coatings (“Deneve,” “we,” “our,” or “us”) is committed to protecting the privacy of our customers and website visitors. This Privacy Policy outlines how we collect, use, and safeguard personal information provided through our website, https://deneveconcretecoatings.com/.By accessing or using our website, you consent to the practices described in this policy.

Information We Collect

Visitors can browse our website without submitting personal information. However, when requesting a quote, consultation, or additional information, we may collect:

• Name, email address, phone number, and physical address
• Property details (residential or commercial)
• Project type (garage floors, patios, basements, pool decks, commercial coatings, etc.)
• Project details, dimensions, timeline, and condition of surfaces
• Photos or descriptions of your project area
• Communication preferences
• Feedback, reviews, or testimonials

This information allows us to provide accurate estimates and tailored recommendations.

Information Collected Automatically

Web Server Logs

We may automatically collect:

• IP address
• Browser type and device information
• Pages visited and time spent (e.g., garage coating pages, commercial flooring pages)
• Referral sources

This data helps us improve website performance and understand user behavior.

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Improve website functionality
• Understand how visitors interact with our site
• Deliver relevant advertising
• Measure marketing effectiveness

These technologies may include tools from platforms such as:

• Google Analytics (including GA4)
• Google Ads
• Meta Platforms

Consent & Control (GA4 + Consent Mode Alignment)

When you visit our website, you may be presented with options to manage your cookie and tracking preferences.Depending on your selections:

• Analytics and advertising cookies may be enabled or limited
• Certain data may be collected in an aggregated or anonymized form
• Advertising personalization may be restricted

You can update your preferences at any time through your browser settings or consent banner (if available).

How We Use Your Information

We use your information to:

• Provide quotes and schedule concrete coating services
• Recommend solutions based on your specific project
• Communicate regarding appointments, preparation, and follow-up
• Improve our website and services
• Send marketing communications (you may opt out at any time)
• Deliver relevant advertisements based on your activity

Lead Tracking, Attribution & Advertising

To better understand how customers find us and improve our marketing efforts, we may use tracking technologies and data integrations that:

• Associate website activity with advertising campaigns
• Measure conversions such as form submissions or calls
• Match website visitors to customer records when information is voluntarily provided

This may include:

• Conversion tracking through platforms like Google Ads and Meta
• Remarketing/retargeting, where ads are shown based on prior website visits
• CRM matchback analysis, where customer data may be securely matched with advertising data to measure effectiveness

These processes help us understand which services (garage floors, patios, commercial coatings, etc.) are most relevant to our customers.We do not sell your personal information as part of this process.

Remarketing & Interest-Based Advertising

You may see ads for Deneve Concrete Coatings after visiting our website. This is due to remarketing technologies that:

• Track visits to specific pages (such as garage coating services)
• Deliver relevant ads across platforms like Google, Facebook, or Instagram

You can control or opt out of personalized advertising through:

• Google Ad Settings
• Meta Ad Preferences
• Your browser or device settings

Project-Specific Use of Information

We use project-related information to:

• Evaluate concrete condition and recommend coating systems
• Estimate materials, labor, and timelines
• Coordinate scheduling and installation
• Ensure proper preparation for environmental factors (such as outdoor surfaces)

Data Retention

We retain personal and project information only as long as necessary for:

• Business operations
• Project history and warranty support
• Marketing analysis and reporting

You may request deletion of your data at any time.

Sharing of Information

We do not sell personal information. We may share information with:

• Service providers (marketing platforms, analytics providers, scheduling tools)
• Internal teams or contractors fulfilling your project
• Legal authorities when required

All third parties are limited to using data only for necessary services.

Data Security

We implement industry-standard safeguards including encryption and secure systems to protect your data.

Your Rights & Choices

You may:

• Request access to your personal data
• Request corrections or updates
• Request deletion
• Opt out of marketing communications

Children’s Privacy

Our services are intended for property owners and businesses and are not directed toward children under 13.

Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices.

GDPR & Data Protection Compliance

We aim to follow applicable data protection regulations and provide transparency in how your data is used.

Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted with a revised effective date.

Contact Us

Deneve Concrete Coatings 

5527 Crane Ln NE, Cedar Rapids, IA 52402

319-582-4715

sales@deneveconcretecoatings.com